If your site wasn’t built with search engine optimisation in mind then you’ll struggle to get seen through Google (and other search engines). There are three main components to successful SEO; technical SEO, on-page / content and off-page SEO.
An initial audit will undercover the three areas and create an actionable list of things to improve on for the website. This includes but is not limited to the following:
Technical SEO – Accessibility / indexibility of the website, page / site speed, page errors (4xx, 3xx, 5xx), linking of pages, redirects, sitemap, robots.txt
On Page SEO – Optimisation of pages; meta data, content, h1 tags etc, use of structured data, duplicate pages, thin content, word count on pages, check & protect audits
Off Page SEO – Domain and page authorities, backlink audit, link opportunities, short and long term strategies for building links.
Search engine optimsation, shouldn’t just stop at an audit (they should be completed regularly), I can also offer the following services either on a one-off/project basis or as on-going management:
- Current performance review
- Competitor landscape review
- On-page and off-page strategy and implementation
- Content strategy and development
- Reporting audit and creation