Remarketing

Posted on Posted in Marketing Services

Only around 5% of people purchase or enquire on a website on their first visit, and the chances are you’ve probably invested decent money to get them to your website. Remarketing is an effective method to get people to re-engage with your brand through targeted adverts.

I work with clients using a variety of methods to improve conversion rates:

Search Advertising

Google Adwords have some sophisticated targeting options available to target users in a different way when they have visited your website and interacted with certain pages before. Remarketing Lists for Search Ads let you customise your search ads campaigns and tailor the message / bids when someone who has visited your site before is searching on keywords relating to your products and services.

Website Remarketing

A cookie can be placed when a user visits your website then they leave (without purchasing or submitting their details) you can put an ad in front of them again when they are browsing the internet. There are different, more advanced targeting methods you can use to do this more effectively – see strategic remarketing below.

Retargeting example
Remarketing example whilst browsing on The Guardian
Facebook Remarketing

This works in the same way as website remarketing but places an ad in-front of people who’ve visited your website when logged into Facebook. It works by using pixels (a piece of tracking code) which is placed on pages on your website. You can then place a message in front of them to give them a reason to come back to your website.

See social media for more on social advertising

Personal Remarketing

I can work with you to create personal ads through using dynamic remarketing. Dynamic ads take standard remarketing to the next level and show previous visitors ads with the products or services that they were looking at. Amazon/ASOS use this effectively both through Google and Facebook.

Strategic Remarketing

This can be used to target users who have purchased/signed up/expressed interest in a product in a certain time period, then retarget users with a well-timed message. For example, if you know a customer has booked a holiday for a certain date, you can retarget that user when they return from their holiday with a prompt to beat the holiday blues and book the next! Or, if someone looked for car insurance a year ago, you can place a reminder message in front of them with their insurance quotes.