Running a highly targeted search campaign is great but users only spend a limited amount of time using search engines. A far greater amount of time is spent browsing and reading the content on an array of websites across the web. A display marketing campaign can complement and enhance a search campaign.
The Google Display Network (GDN) covers over 2 millions websites that reach over 90% of people on the internet. I can work with businesses to create GDN campaigns around key objectives.
A huge range of targeting options and ad types can be utilised to place highly targeted, and relevant ads in front of your prospective customers.
If your business is in its infancy, just starting to get an online presence, or you’re launching a new product or service, then a targeted display campaign can help generate brand awareness to get them thinking about your brand. Affinity and demographic can be good targeting options to get in-front of a relevant audience with the right message, at the right time!
Lead Generation & Sales
Display marketing can help increase leads and sales by placing targeted ads to users who could be interested in buying your products or services. Adverts can be placed on relevant websites and use targeting signals that show that the user is relevant for your brand. Display adverts can push these users further down the conversion funnel.
There is a huge world of display advertising outside of the Google Display Network too. I can work with key display suppliers to create and develop programmatic display strategies.
Not sure how to get started with display marketing? Or would like a review of your current activity – get in touch to discuss.