Roomzzz Aparthotels

A digital marketing strategy that doesn’t sleep

Background 

 

Roomzzz wanted to develop their digital marketing and take it to the next level. Focusing on paid channels, LMc were hired to look after Google Ads, Bing Ads, paid social and Google Hotel Ads (meta).

Challenges

There’s been many challenges along the way:

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Ensuring PPC spend was placed in the right areas

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Taking Goolge Hotel Ads to the next level

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Creating a joint up digital strategy

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And the little challenge of covid on hotels…

Approach

 

Firstly a full review of all digital marketing efforts was undertaken, identifying where there was wasted spend, where the areas for opportunity are and the changes that needed to be made. 

Within Google Ads there was some quick wins in efficiency improvements, new keywords to appear on and improved advert copy. 

Once the fundamentals were put in place the same tactics were transferred to Bing and lots of testing done there. 

There was a need to create more demand following covid lockdown releases so a full funnelled approach was put in place across Facebook and Instagram advertising. Using a combination of video content, carousel ads, single image ads and offer led creative at the bottom of the funnel.

Google Hotel Ads saw some great success by taking advantage of the range of partner sites available. 

The Roomzzz team are a joy to work with and we look forward to even more record breaking months in the future.

Results

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Record breaking month for revenue

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RGoogle Hotel Ads reached new audiences

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Bing Ads ROI at 2,000+%

Robert Alley

LMc have been supporting us as digital marketing consultant to our business for a while. PPC, Meta, Social and digital media planning all strengths. Great insights, great response to changing needs and helping understand and cut through the jargon and technology to make better decisions. Really helpful and professional all the way, thank you!

Roomzzz Aparthotels

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