Meridian Granite

Case Study

Background 

 

LMc were brought on-board to develop Meridian’s digital marketing; set up Google Ads and develop SEO.

Challenges

There’s been many challenges along the way:

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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

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Approach

 

Several meetings to understand the business, what the goals were and a tour of the showroom and factory.

The site wasn’t set up well enough to benefit from advertising spend, or had the infrastructure to boost organic rankings, so we commissioned one of our preferred design & development agencies to develop a brand new site to future proof the website, and provide a great foundation for testing landing pages and SEO content. 

Worked closely with the agency, and client to create a structure that worked for the potential customer, for search and gave Meridian what they needed and PPC landing page templates to use.

Once the site was ready and bedded in, we set live the Google Ads which was built around the site structure and geo-targeted to the right areas, with well written ads tailored to the search query. The aim of the activity is to generate new enquiries. 

Results

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Record level of traffic – graph of traffic

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Ranked the site for over 200 new keywords within 3 months of the new site

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Enquiry levels for site & PPC

Robert Alley

LMc have been supporting us as digital marketing consultant to our business for a while. PPC, Meta, Social and digital media planning all strengths. Great insights, great response to changing needs and helping understand and cut through the jargon and technology to make better decisions. Really helpful and professional all the way, thank you!

Roomzzz Aparthotels

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