PPC management for Google Ads
& Bing Ads to get your business ahead
Pay-per-click, PPC, search ads or whatever you may call it, LMc provide a range of services for Google Ads management and Bing Ads too (let’s not forget about Bing!). We don’t just manage your Google Ads, we educate, listen and strive for continued success.
Google Ads Set up
Display / Remarketing
Working with businesses on managing Google Ads is a two-way process. We need to know what your business priorities are, where you have the best margins and you need to know what we’re testing, what’s working well – and why. Regular updates and performance reports are included as standard as part of our retainer services.
Why choose LMc
- No contracts
- Proven results
- Free mini AdWords Audit
- No bullsh*t
Our process is:
Step 1 – Research & Planning
Step 2 – Building accounts and campaigns
Step 3 – Tracking, measurement & reporting
Step 4 – Management, testing & optimisation (and repeat back to 1)
What does PPC stand for?
PPC stands for pay-per-click (not paper clip as my Mum thought for a very long time….). PPC is a form of digital marketing where an advertiser pays each time one of their ads is clicked on.
How does PPC work?
PPC (pay-per-click) marketing works by an advertiser bidding on a keyword, then an advert appears based on an auction and when someone clicks on it the advertiser is charged based on the bid placed. A budget is set per day or total.
How much does PPC cost?
How long is a piece of string? PPC can spend as much or as little as you want. The cost per clicks varies massively per industry and niche – some can be as little as £0.20 and in industries like finance with a high value product, it can be as high as £40. The beauty of Google Ads is that you are fully in control of how much you spend; on each keyword, and each day / month.
What sites can you run PCC on?
Google and Bing are the most common used sites for pay per click. Social media sites have adopted similar PPC models such as Facebook, Twitter, TikTok and LinkedIn.
How does Google shopping work?
Unlike search campaigns, Google Shopping doesn’t use keywords to decide when ads are shown and instead uses a product feed (list of products) to show product adverts to related keywords when someone searches on Google. A product feed needs to be added to Google Merchant Centre then campaigns set up directly in Google Ads to start running Google Shopping.
What is remarketing?
Remarketing throughs the Google Display Network is the process involved in re-engaging with someone after they have visited your website (and done or not done a specific action – visited a certain page, making a transaction etc), and are now on other websites on the internet.