Starting a few weeks ago, Google Adwords started to roll out a new ad label on Google’s paid ads. Instead of using the solid green background showing, a new format has been rolling out with a white background and green outline.
More users were starting to see this change and Google have now announced that this new look will be rolling out globally. Google have said:
“We routinely test potential improvements to the look and feel of our search results page. After experimenting with a new search ad label with a green outline, we’ve decided to roll it out. The new ad label is more legible and continues to make our results page easier to read for our users with clear indication of our ad labeling,“
Here’s how the new ad looks:
In comparison to previously:
This isn’t the first time that Google have changed the ad label with a few changes to this over the last few months. But this change arguably makes the divide between the paid and organic adverts more subtle. Though, the last time they changed the way the paid adverts were show, Google denied that the change had no link on whether users ability to distinguish ads from the organic listings.
Remember when there used to be a big pink background around the paid ads? This was a seveal years ago now but just shows how much Google have changed to make the ads merge in with the organic ones. More recently Google have stopped highlighting the users keyword in the headline
Search Engine Land have posted a great blog on the changes of the history of the ad labels here
So, what’s next for the ad labels? And how far can they push it without them being compliant?