Life After the iOS Update for Facebook Advertising

Life After the iOS Update for Facebook Advertising

What is the Facebook iOS update? In late 2020, Apple announced that with changes to iOS 14 it would affect how events and conversions are reporting with the Facebook advertising interface, essentially blocking visibility on conversions due to data protection. Read the...
The Core Web Vitals Euros Competition

The Core Web Vitals Euros Competition

Core Web Vitals is a hot topic in the SEO world right now. For those not in the know – Core web vitals are quality signals that Google are placing more significance on to help deliver a better user experience. From mid June 2021 a page experience update is...
What is UTM Tracking? How & why to use it

What is UTM Tracking? How & why to use it

You may have heard the term UTM and thought it sounded like a nasty infection… or you just thought it sounded like yet another marketing abbreviation but never really understood what it means. UTM tracking is actually quite simple but the concept can be a little...